Want To Generate Clients From Facebook Groups?

I know this is you…

You’re the type of coach who LOVES to know yourself better.

You want a strong understanding of your strengths and weaknesses.

You want your zone of genius to shine while continuing to work on the stuff that feels harder to do.

Because of this, I want to share something with you…

Your personality type will help you so much in your business. 

Not only will it help you see who you naturally are so you can show up as you (and not a 3rd rate version of someone else), but it will also help you serve your people better.

Ultimately helping you find even better clients!

Over the past 8 years of being known as the go-to expert on Facebook Groups, I have discovered 3 very unique Facebook Group host personality types and I want to share them with you so that…

• You can create content with more easy
• You can increase group engagement 
• And your perfect people will naturally gravitate towards you

All of this creates MORE registrations for your trainings and events with HIGHER attendance rates all because you’re magnetizing the PERFECT PEOPLE for you. (You know, the people you actually love to work with!)

Before you start, remember this: The personality type you resonate with most is perfect for what you are. 

Lean into the strength of your personality type and look at where you get to grow.

No personality type is better than another so don’t try to be someone you’re not. 

Ready to go? 

Let’s dive in!

1) The Interviewer

You’re driven by research. You love to learn and gather all of the best information, and your zone of genius is being able to recognize the genius in others. 

You also have the unique ability to filter in a lot of information and then distill it down into simple language and explanations for others.

Since the Interviewer is constantly learning, you’re always up to speed about what’s shifting in the industry. Often, you’re able to predict what’s going to happen based on the information you’re gathering, making you a fantastic resource of knowledge!

For Your Members

Being inside the Interviewer’s Facebook Group means your members will get loads of information that will help shorten the learning curve. You’re known to give summarized and simplified versions of information that your members have been looking for.

Where You Get to Grow

The downside of the Interviewer is that you tend to elevate and shine a light on other experts so much so that you forget that you’re an expert too! 

You forget that you’re the host, the leader, and the authority of your Facebook Group, and that your people have requested to join to learn from YOU. 

Y-O-U.

Not someone else. 

When you forget that you’re an expert, you devalue who you are…Leading you to feeling like a fraud or an impostor.

And when any bright shiny new idea comes to your head, you hesitate. 

You question if that’s the right thing to do. 

You sit in indecision, telling yourself you’re just waiting for the right time.

But then one day comes and you realize someone has literally created the exact same idea you had and THEY are being praised for a thing that YOU thought of months ago! Eek!

Tips for Success

If you’re an Interviewer, own that you are an expert. Create content that plays on your strengths and don’t forget to tell people about your group to expand your reach.

Remember, people are literally requesting to be part of your community.

You have the golden opportunity to search, seek out, and gel all the research and create new things for your people… all in a tidy consumable package that only you know how to produce.

This is a gift.

People LOVE to learn from you, and you get to own that more people need you.

2) The Friend Next Door

You love social media by nature (In fact, you put the “social” in “social media”).

You love sharing everything that you’ve got going on. What’s working, what’s not working…

You wear your heart on your sleeve. 

You thrive on being extroverted, and you’re always engaging and talking. You feed on the energy of other people, and naturally that means you tend to have a very highly engaged community. (Way to go, Friend Next Door!)

For Your Members

Being inside the Friend Next Door’s Facebook Group means your members always feel connected to, listened to, and engaged with. Your Group is full of transparency and zero fakeness. You members feel free to be honest and authentically themselves.

Where You Get to Grow

The downside of this personality type is that you have a discomfort in selling. 

Since connection comes so naturally to you, you feel there’s a major difference between connecting and selling to your people. 

As soon as you’re putting out an offer, you pull back. You shy away. You block yourself from accessing your naturally engaging self and start telling yourself stories like you’re acting “sleazy” or “salesy.”

Everytime you’re pitching an offer, you feel a little off. You feel inauthentic and sticky, and you wonder why it’s so hard to get yourself out of the “friendzone.”

Unfortunately, what starts to happen is you start resenting your community for always taking you for granted and never buying into your offers.

You show up rain or shine, you care about them deeply… but it never feels like they reciprocate. They just want only the free, free, free version of you. 

And when you start resenting your community, you begin to show up less. You start thinking that maybe social media isn’t the right space for you or maybe this group isn’t right… or maybe even your coaching biz isn’t right.

And the once your engaged group members start dropping off because you started showing up less, you decide to either:

1. Restart an entirely new facebook group and start the same cycle again
2. Completely quit and tell yourself that it’s not worth the hassle.

Tips for Success

If you’re The Friend Next Door – GREAT! I’m glad I caught you before you make any drastic choices.

Ask yourself this question: “What if ‘selling’ was actually ‘serving’?”

When someone buys into your offer, they’re choosing a breakthrough for themselves and they are choosing YOU to be part of their solution. 

The key word is choice.

You create a choice for them by posting content that builds demand for you and your products and services.

You’re not forcing a friend into being a customer. You’re creating a close-knit relationship where you can be a guide for their transformation. 

Remember why you got into your industry…To make an impact and help solve problems for your ideal audience. 

When you lean into your strengths as the natural connector and allow yourself to be neutral when selling, you’ll get to see all the REAL impact that you’re making.

It’s the very impact you dreamed about when you started your business!

3) The Leader

You’re laser-focused on what you want and you have a very clear mission. If people aren’t willing to come along for the ride, that’s okay! They’re not your people anyway and it doesn’t hold you back.

You don’t settle for mediocrity. 

You’ve created followers within your Facebook Group through a high degree of leadership, and you’re unapologetic about it. 

For Your Members

Being in your Facebook Group is very straightforward, since Leaders like to keep things black and white which actually creates a ton of raving fans. In fact, Leaders might experience their members clinging to every word they say without any pushback.

Where You Get to Grow

Oftentimes, Leaders can lack empathy for people who don’t see it their way… who don’t make strong enough decisions… who don’t take action quickly… who are not all-in 100% of the time. 

Leaders may lack patience to enroll people who don’t immediately understand their mission and it can feel like a waste of time to re-engage people who become disconnected.

Eventually, this means that some of the audience falls by the wayside because they feel left out of the vision. They’ll start thinking the Leader doesn’t care and they’ll look for someone who they feel actually does care. 

Tips for Success

If you’re a Leader, your intention isn’t to cast people aside.

In fact, you are a deeply caring person!

You just don’t know how to convey that level of care for your people because you are always focused on your next achievement.

Remember that as a Facebook Group host, your task is to create connections with your people.

I know, I know, it’s hard to get over the getting-to-know-you fluffy phase. But the good news is you don’t need to waste time on any nonessentials. You just need something called an engagement mechanism.

An engagement mechanism supports your personality type while helping you engage and convert your Facebook Group members into real, paying clients, not just followers.

Frustrated by the slow progress of your Facebook Group’s growth? 

Imagine not having to constantly refresh your page, hoping for an increase in followers… 

All while STAYING TRUE TO YOURSELF without the need to put on a fake persona!

A fun reminder: Your personality is exactly what it’s meant to be, and it’s perfect! There’s no such thing as a “best” personality. Embrace your unique strengths and see where there’s room for a little extra growth. Both you and your members will benefit from it!