Is the price the problem?

Is the price the problem?

Ever had someone tell you they can’t afford it… …right before they drop $1,997 on another coach’s offer the next week? Yep, I get that too! It’s one of the most frustrating parts of being a business owner. But here’s what I’ve learned: When someone says “I can’t...
How to (actually) add value into your offer

How to (actually) add value into your offer

If you want to sell, you’ve got to show your people the value… not just tell them. That doesn’t mean rattling off a list of features.  It’s not about stacking more bonuses or repeating the promise louder.  And it definitely isn’t about dumping a bulleted list of...
When the Offer Feels Hard to Nail Down… Start Here

When the Offer Feels Hard to Nail Down… Start Here

Last week, I hosted a virtual client retreat. It was one of those sessions where the energy was high and  ideas were flowing. Then one of my clients raised his hand for some coaching. He said, “I have a client coming up for renewal, and I’m stuck. I can’t seem to...