Let’s play a game.
Which is easier to respond to?
A. “What’s holding you back from hitting $10K months?”
or
B. “Who here would love a full client roster by summer?”
Which one do you think gets more comments?
(Hint: it’s not the one that sounds smart.;) )
If you guessed B… You’re right!
Why?
Because while open-ended questions are great in coaching, they stall engagement in marketing.
Why? Because they require too much effort.
Most people are scrolling. Distracted. Half-present.
They’re not in “reflect deeply and journal your life story in the comments” mode.
And if your group is filled with ghost followers, this might be why.
They’re not disengaged, they’re just not activated yet.
This is where the Yes Ladder comes in.
It’s one of the simplest (and most overlooked) tools for warming your audience and building conversions.
Here’s the gist:
You guide your audience through small, micro-commitments: low-risk, low-effort actions that build trust and momentum…
So when it’s time to make the offer, they’re already leaning in.
Here are some examples:
LEVEL 1: Easy Yes Posts
“Drop a 🙋♀️ if you’ve ever felt behind in your business.”
“Who here wants a better way to attract clients without dancing on reels?”
“Which one sounds more like you? A or B?”
It’s not just about sounding like an expert (those posts are great too.)
But the goal is to get them to engage and respond to you.
LEVEL 2: Micro Convo Posts
“Want me to turn this into a training? Comment YES and I’ll tag you.”
“Thinking of doing a live session breaking this down. Want the link?”
“Who would want the script I used for this? Say SCRIPT below.”
You’re inviting participation and making your audience feel seen.
And when you’ve opened the dialogue, they’re open to the conversation.
And when they’re open to a conversation, you can warm them up into the offer.
See how the YES ladder is such a powerful tool in conversation building?!
When you build trust through a Yes Ladder, you make it easy for them to:
✔ engage
✔ open up
✔ say yes
One step at a time.
So if your group feels quiet…
Try less “deep coaching questions.”
Try more “easy micro-yes moments.”
And watch what happens when the lurkers start moving!
