“But Christina, don’t YOU teach Facebook Groups?!”
Yes. And that’s exactly why I’m in the position to tell you the real truth.
Your Facebook Group isn’t what creates sales.
It doesn’t matter how engaged it is.
It doesn’t matter how many members you have in it.
It doesn’t even matter if people love your content!
If people aren’t moving towards a buying decision, your group is just a hangout spot.
Not a business asset.
And this is where most coaches go wrong.
I used to think
“If I keep showing up, posting value, building connections, people will buy eventually.”
But engagement without direction doesn’t lead to sales!
Here are the 3 things that actually turns a Facebook group into a client generating machine.
1.Your content trains people to take action (not just consume)
Ever had someone in your group who’s always the first to reply “OMG this is SO GOOD!” …but disappears whenever you make an offer?
That’s because they’re consuming, but not trained to act.
Each post inside your group should have a purpose.
Not just to educate, but to get people doing something.
Always have a CTA (call to action) – drop a comment, answer a question, click a link, book a call.
Because if they’re not taking an action on something free, can you ever expect them to take action when it’s time to buy?
2. Your group frames the problem you solve better than anywhere else.
Your group isn’t just a community.
It’s an environment where you get to show your people how see their problems differently.
Great content does three things::
→ Shows your people why their way isn’t working.
→ Helps them realize what they’re missing.
→ Clarifies that your solution is the only way forward
3. You train your people with breadcrumbs… Instead of waiting for people to figure it out themselves.
Spoiler alert: People don’t magically wake up one day and decide to buy from you.
They need to be led there!
That’s why you need breadcrumbs.. Small moments of actions that guide them closer to a YES.
The more micro decisions they make, the more likely they are to make the big decision to work with you.
Just like how I got you here, reading this right blog post right now. It was a micro decision and action for you to click and read. Pretty cool, huh?
BONUS: one of my favourite ways to create breadcrumbs is to ask people what bonuses they want with my offer!
How that helps: They’re literally picking what they want as a part of my offer… It helps me understand what they want, AND it helps them see that my offer is a no brainer!
You might be asking, “Christina, what if my group is “engaged” but not selling?”
You don’t need more posts, more members, or more giveaways.
You need a process that moves people from engaged → invested.
That’s what I’m teaching inside the Engage Your Group Series!
Inside the series, I’m going to teach you how to have a profitable Facebook Group.
Not just a fun hang out spot for your community.
I’ll be going live from Feb 18 to Feb 27, teaching you exactly what you need to do about it.
The best part? It’s free!
