Here’s one of the most expensive mistakes I see coaches make:
They spend weeks (and sometimes months) building an offer.
They look for a portal to host their new course.
They build out the whole curriculum.
The welcome sequence. Every part of the bonus.
They pretty up the sales page.
And then they launch it…
Only to be met with crickets!
The idea and execution wasn’t bad.
But because they built the house before checking if anyone wanted to live on that street.
So before you build out your next offer, do this…
Sell. The. Conversation.
Reach out to 5–10 people who fit your ideal client profile.
“Hey NAME, I’m putting together something new and I want to make sure it actually solves the right problem. Can I get 20 minutes with you?”
Most people say yes.
In those calls, you’re not presenting anything. You’re asking:
- What’s the problem you’re most stuck on right now?
- What have you already tried?
- If this were solved, what would change for you?
- What would it be worth to you to solve it?
You’re listening for two things: a pattern across conversations, and energy.
Do their eyes light up? Does their voice shift?
Because those are your signals!
Then… (and this is the important part) before you build a single module, make the offer.
Tell them what you’re creating.
Give them a founding member rate.
Ask if they want in.
There is a HUGE untapped power in creating a waitlist.
If 2 – 3 people say yes and pull out a card, you have validation.
If no one bites, you have information.
And information before you build is infinitely more valuable than information after!
The goal isn’t to sell from a perfect sales page.
The goal is to know (before you invest months of your life) that someone actually wants what you’re making.
Build it from the yes, not after it!
