95% won’t buy

95% won’t buy

I came across a stat that totally stopped me on my tracks this week: 95% of buyers don’t convert on the first interaction with your brand. (This isn’t just a number I pulled out – Check out the Ehrenberg-Bass Institute for Marketing Science!) It isn’t because...
15 Years in Finance Taught Me This

15 Years in Finance Taught Me This

You may not know this but before I started building my multi-7 figure business… I spent 15 years in the trenches of finance. Managing the money of the wealthiest people in Canada. (Literally, I’ve never seen that many 0’s in my life!) Watching how they moved their...