by Deliver Your Genius | May 16, 2025 | Uncategorized
I came across a stat that totally stopped me on my tracks this week: 95% of buyers don’t convert on the first interaction with your brand. (This isn’t just a number I pulled out – Check out the Ehrenberg-Bass Institute for Marketing Science!) It isn’t because...
by Deliver Your Genius | May 9, 2025 | Uncategorized
Last week, a client asked me a great question: “How do you stop yourself from being pulled in two different directions when you have two coaches?” I love this question. Because at some point in your journey, you’re going to hear two smart, capable, deeply respected...
by Deliver Your Genius | Apr 24, 2025 | Uncategorized
You may not know this but before I started building my multi-7 figure business… I spent 15 years in the trenches of finance. Managing the money of the wealthiest people in Canada. (Literally, I’ve never seen that many 0’s in my life!) Watching how they moved their...
by Deliver Your Genius | Apr 19, 2025 | Uncategorized
There’s a weird tension floating around the air right now. And I feel like it’s my duty to speak up about it. Something’s definitely changed in the coaching industry. Sales feel different… Engagement feels less…. What used to work doesn’t work anymore. We’ve entered a...
by Deliver Your Genius | Apr 11, 2025 | Uncategorized
Have you ever stopped to think about why you feel the way you do about money? Why you hesitate before raising a price on your offer… (that you haven’t raised since 2017…) Why you feel guilty spending money on yourself… (that massage you know the knot on your back...
by Deliver Your Genius | Mar 21, 2025 | Uncategorized
Most coaches aren’t struggling because they can’t make money. They’re struggling because they’re leaking it. Not in obvious ways like spending too much on software or running ads that don’t convert… But in the invisible ways… the ones that feel like normal business...
by Deliver Your Genius | Mar 8, 2025 | Uncategorized
I’ve seen coaches make six figures from an audience of less than 500 people. And I’ve seen coaches with 10,000+ followers struggling to make a single sale. So let’s settle this once and for all… It’s not about having more followers. It’s about having the right...
by Deliver Your Genius | Mar 7, 2025 | Uncategorized
Most coaches don’t have a sales problem. They have a sales system problem. I had a client who was struggling to sell her program—despite having a great offer and an engaged audience. She was showing up. Posting valuable content. Talking about her offer. But...
by Deliver Your Genius | Mar 6, 2025 | Uncategorized
You’ve probably seen it before. A coach drops an offer, and within hours, their comments are flooded with: “I’M IN!” “OMG, I need this!” Meanwhile, someone else is working twice as hard just to get a single DM response. It’s not luck. It’s not...
by Deliver Your Genius | Feb 7, 2025 | Uncategorized
“But Christina, don’t YOU teach Facebook Groups?!” Yes. And that’s exactly why I’m in the position to tell you the real truth. Your Facebook Group isn’t what creates sales. It doesn’t matter how engaged it is. It doesn’t matter how many members you have in it. It...