I fell short of my goals, month after month, until…

When I started my business, I felt like nothing was consistent.

Sure, I had a client here and there and there was some money coming in, but it was only barely enough to keep me hanging on.

I tried all the things, but it felt like I never had a system that I could fully rely on to fill my client roster and programs.

I was frustrated from falling short of my goals month after month and seeing others skyrocket past me.

Eventually, I hit a wall.

But I knew what I had to do.

It was a quiet morning before the kids were up.

I was sitting with a cup of coffee, my laptop and two sheets of paper in my hands at my kitchen table.

I finally had the courage to be honest with myself and look at my finances.

On one sheet of paper sits the goals I had scribbled for the year, and the other sheet was a printout of the sales I’ve made.

They weren’t even close.

I felt defeated. Embarrassed. And I broke down into tears.

Feeling sorry for myself.

Questioning if I am really cut out for this.

But then it hit me.

I am not a quitter.

I am not going to let my kids see that quitting is an option.

I CAN do this and I WILL do this.

But what was I missing?

As I was penning my thoughts, I remembered a conversation I had with one of my mentors from when I worked in corporate.

Across the table, over a glass of wine, I had asked her, “Bev, what’s the secret to success?”

She leaned in and said the answer was simple.

I waited with bated breath.

Bev continued, “business is about relationships.”

Part of me felt frustrated because I didn’t get an earth-shattering answer.

But now I know the truth that holds behind this statement.

I was doing all the right things, but it was very mechanical.

I had my own checklist of everything I had to do each week.

Did I get xx number of calls booked? Check.

Do I have xx number on my list? Check.

Did I hit xx% of open rate on my emails? Check.

Did I make xx posts this week? Check.

It all felt like a routine to me.

Somewhere along the way, I lost the heart behind why I did what I did.

Where was my connection and relationship with the humans on the other side of those stats?

I lost sight of that.

I lost sight of why I started my business to begin with.

And here I was making it all about me…what results I was getting and what goals I was not hitting.

Enough of that!

I sat with a new question, “how can I build relationships and create connections online?”

When I finally connected the dots, it changed my life…

I went from falling short on my goals month after month to immediately having a $30k month!

(Just to put in perspective I had never even had a $10k month before that!)

Want to know how I did it? Stay tuned tomorrow and I’ll explain what I realized and what happened next….

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