Let’s play a game.
I’m going to ask a question, but I want you to actually answer it.
Not just in your head, but on a paper if you can.
Ready? No cheating!
What would you do differently in your business if you knew (and I mean… really knew) that it was going to work?
I’m talking about the kind of quiet confidence that you have knowing it will all work out.
That you’ll not let doubts hold you back…
And that you’ll make moves without second guessing yourself.
Some of you might feel this is completely foreign feeling.
But I want you to imagine having that level of confidence.
Sit with that for a second before you keep reading…
Here’s what I’ve noticed:
Most coaches aren’t failing because they don’t know what to do.
They’re failing to do what they know because some part of them isn’t fully convinced it’s going to pay off.
And that quiet doubt… the “what if I do all of this and it still doesn’t work”, shows up everywhere.
It shows up in the email you almost sent but rewrote four times until it felt safe.
It shows up in the offer you’ve been “getting ready to launch” for three months.
It shows up in the DM you drafted and then deleted because you didn’t want to seem too salesy.
It shows up in how you show up… you know, the half in, hedging, one foot out the door just in case it doesn’t work, so at least you can say you didn’t really try.
That last part is the one most people won’t admit out loud.
But it’s real.
And I’m calling myself out here too. It IS worth naming.
You can’t give something everything you have while simultaneously protecting yourself from the possibility that it won’t work.
Those two things cancel each other out.
So back to the question:
What would you do differently if you knew it was going to work?
Would you raise your prices?
Would you send the pitch to the podcast you’ve been sitting on for six months?
Would you go live more often, reach out to more people, stop overthinking the caption and just post it?
Would you invest in support, a coach, a program, something that scares you a little because it means committing out loud?
Would you stop doing the things that feel productive but aren’t (the endless planning, the re-designing, the research) that’s really just a sophisticated form of delay?
Whatever came up for you just now… THAT’s your answer.
And here’s the thing I want you to really hear:
The fact that you’re not doing those things yet isn’t because you don’t know how.
It’s because you’re not yet acting like someone who believes it’s going to work.
So I’m going to ask you one more time, and this time, I want you to answer it like it matters.
Because it does.
What would you do differently if you knew it was going to work?
Now go do that thing.
Not when you feel ready. Not when you have more clarity. Not after one more planning session.
Today.
Hit reply and let me know what comes up for you.
