After spending a couple of days in Disneyland with Mickey, Minnie, Daisy, Goofy and the lot, I’m ready to relax by the pool and enjoy our last week in the sunny Palm Desert.
An entrepreneur is much like a kid at Disney. With so much to take in and so many things to do, it’s easy to get overwhelmed and not know where to start. You stare at the lineups (the work that needs to get done on a project) and you wonder if it’s worth the wait (effort) or if you should just hop over to the shorter line.
Where I see so many entrepreneurs go wrong is they hop from line to line and never get to enjoy the ride. With a bunch of half dug holes, they keep going, going, going and never get to enjoy the fruits of their labour.
Here’s 5 tips to build momentum and get rid of overwhelm:
1. Focus on one thing at a time. Trying to offer more than one thing at a time will keep you stuck.
2. Have clear and specific goals. Be clear on what you want to accomplish for the month and break it down into weekly check points.
# Clients: ___________
$ Income: ___________
# Direct outreach: _______________
(having a live two way conversations through by phone or FB/LinkedIn messanger)
# Events: _______________
# Discovery Calls: ______________
# Connections Calls / Assessments: _________________
# Opt ins (new email subscribers): ___________________
# in Facebook group:
Once you have these in place, measure everything weekly. This means being brutally honest with where you are and figuring out if what you’re doing is working or not. Numbers don’t lie.
3. Be selective on how you spend your time. Schedule it wisely. In the beginning you should focus at least 80% of your time on activities that will make you money and promoting your content.
You’ve heard it before, revenue generating activities. So what is that exactly? Connecting with people and doing as much outreach as you possibly can.
If you’re just starting out, call and message everyone you know to see if they know someone who could be a good fit for your coaching. Message people you know that you can help and offer to help them for free and show them what you can do for them. Invite them to get on a call with you.
Your website can wait. Trust me. I built a 6 figure business before having a traditional website. Focus on short-term outreach.
Automation comes later on and is a more advanced strategy, best suited for those who’ve mastered connection and outreach.
4. Create content and value people want. I like to test the market with a freebie in FB groups first, then if it’s well received I’ll create a related challenge, funnel and/or program to build upon it. Don’t spend more than 20-25% of your time creating content. All too often new entrepreneurs stay safe in creation mode versus getting out there and doing what it really takes.
5. Sell before you create. Have an outline for what you’ll offer and put it to the test when you have your 1:1 conversations. See if it’s what people are willing to pay for. If people want it, then create a sales page and a plan to promote it. Otherwise you can waste a lot of time.
There you have it. Five simple, easy to follow steps to keep you building strong momentum, getting new clients and staying out of overwhelm.
Have a great weekend.
Yours in success.
P.S. Ready to build your own community of ravings fans or know someone who is? Three days left before we start the Lead a Kick Ass Facebook Group Challenge. If you haven’t signed up yet, or you want to invite your friends to join, here’s the link to sign up.