The Client Who Wants to Become a Friend.

The Client Who Wants to Become a Friend.

Back when I worked in finance, I had a rule. “I will never work with friends or family.” Because I knew what it could do to me. When the markets went down, and if someone I loved was watching their portfolio drop, the guilt would be unbearable. (And trust me, guilt is...
The Version of Your Business You’re Grieving.

The Version of Your Business You’re Grieving.

“I think I miss who I was last year.” That hit me really hard. I had a call with a client recently. By all means, she was doing great in her business.  … but it wasn’t tracking the same numbers as it used to be. Notice how she did not say “I miss the...
You’re Not Behind. You’re Comparing Chapters

You’re Not Behind. You’re Comparing Chapters

She had a good week.  In fact, a great one. She’s signed a new client. Her best email open and click rate in months.  Real momentum. And then she opened Instagram. Someone in her space (someone who started around the same time she did) had just announced a $100k...